Data quality - the key success factor for each CRM

A CRM system is only valuable when the data is up-to-date, correct and as comprehensive as
possible. With CRM-Gadget, you can easily increase the quality and completeness of your
data to get the most out of your CRM.

Your customer moves, changes his phone or fax number, changes the legal form - and your
customer data are out-dated. You know the name and location of your customer, but the exact
address is missing in the CRM. Or you know the name and address, but not the phone number.
There are a lot of possibilities, why the CRM data might be incomplete or out-of-date. Although
there are current and comprehensive contact details of your customer in the web and are free to
use. There was just no simple way to use this information in your CRM efficiently. CRM Gadget
closes this gap.
The validate functionality of CRM Gadget helps you to improve your CRM data fast, easily and
conveniently with the information from Google. When CRM Gadget recognizes different or more
comprehensive data, these differences are marked and shown in the detail view. You can then
decide with which information you want to enrich your CRM and synchronize with a single mouse
click.

CRM-Gadget Validation can be integrated quite simple directly into your Oracle CRM on
Demand, or can be used as an independent service via internet. Hence you can recognize directly
in the customer view, if there are more up-to-date or extended information and synchronize with
your CRM on Demand. Or you can trigger mass validation directly via CRM Gadget. Take a look at
the validate functionality of CRM Gadget at www.crm-gadget.com.